True Experience - Lizz Corrigan

I was asked by a friend to write about life as a new college student and many times to write something new by avid readers.

I cannot express how many times I sat myself down, failing.

I felt all who were reading this wanted to hear the same thing; Life is great, these are going to be the best years yet, a wonderful experience.

Finally, I realized my diffuculty writing was not due to writers block, but simply because I wasn't telling the truth.

Our whole lives are built around these ideas of what high school and college will be like. We paint a picture in our minds of exactly what it will be like.

For 18 years we plan to ditch the town we grew up in and head out on our own to make a name for ourselves, because that's the mature and adventurous thing to do right?

Wrong.

I would be lying if I was to say I haven't learned anything.

I have learned just because we are out of high school, doesn't mean the high school is out of us.

Drama fueled bitches simply won't stop being drama fueled bitches when they recieve a high school diploma, or a college degree for that matter.

We are influenced heavily by those around us, more or less a domino effect, whether or not we are aware it's happening.

If you are talking behind somebody's back it's nearly guarenteed someone is talking about you behind yours.

No body is immune to karma.

When you are surrounded by negative influences, you are challenged wholly to stand up for what you believe in. Whether or not that means speaking up or merely remaining silent and walking away.

It's common to hear, "The friends you meet in college will be the people you will be friends with the rest of your life.." Well, I believe that is not true for everyone.

Meeting friends in college is easy, but what happens when you run out ofbooze, weed, condoms? Are they still your friends? It's questionable.

I came into this new stage of life completely blinded, and now I see clearer than ever. Although, I didn't realize how blind I was until I began to see.

Now, I can sit myself down and admit I was wrong. I came in with a list of expectations, none of which have been checked off.

My time here has been quite the experience, just not the one I wanted. Not even close.

This is entirely my fault, but therefore it's my responsibility to fix it.

I can beat myself up about staying in every night and being "anti-social", or I can applaud myself for steering clear of the unhealthy lifestyles that lurk around campus. I can commend myself for not compromising my ethics in order to 'fit in', which is a skewed concept anyway.

What have I learned from being here? This life just isn't for me.

I have fallen for the cliche, "Do what makes you happy", and this isn't it.

I have learned to find what makes you happy, you must learn what doesn't.

I may be called a wimp, a baby, a wuss, I may be accused of 'not giving it a chance', although, I'm not the one with my head up my ass.

I am one step closer to success because I have realized what works for me and what does not.

I have discovered little new about myself, but a lot about others. But, I came here to learn, mature and grow as a person, not degrade others around me and definitely not to degrade myself.

We do not learn without experience, and we cannot experience until wetake a chance.

Do not feel like a failure if things don't go according to plan. Nothing great was ever achieved the first time around.

Its like learning to bake cookies from scratch; They turn out bad, but you figure out what went wrong, change it, and have at it again until they turn out the way you want them.

Powell, Wyoming just happened to be the wrong ingredient in my batch of cookies.

Therefore, Salt Lake City, see you in December.

READ MORE - True Experience - Lizz Corrigan

The Phantom CEO: How to Throw and Entire Industry Under the Bus

The industry that I operate in pisses me off. On one end you have all the high-end competition who are so good at feeding you bullshit that you don’t realize that you are paying a premium for a brand name. And on the other end you have the low-cost competition, a bunch of mongrels that bank solely on the fact that the majority of the masses can’t afford the “high-quality” of the luxurious brands. One end of the spectrum makes you believe that you should aspire to the ideals they represent and the other remind you that you still haven’t gotten the promotion you were promised.

Both treat you like shit.

My industry, like many industries, has fooled you into thinking that quality and price are correlated: when one goes up, it must mean that the other is up there too. The punch line to their joke is that this is simply not true. There are very few differences in the quantum leaps between the low-end and the high-end, the difference is how they spin their respective messages to you.

Here is how you throw an industry under the bus: burn the damn house down.

What my company found out is that high-end product is not much more expensive than the “cheap” products, in terms of unit manufacturing cost. So, we decided to sell high-end products at a price that is not much higher than low-end products.

“But you’ve got to make a profit somehow, that’s why they are so expensive.”

Actually, when you are smart about which overhead costs are necessary, it becomes easy to reach solvency and still undercut the competition. The “premium” brands will now have to respond to the fact that their spin of what defines quality has been nothing but egotistical shenanigans. The “cheap” brands will now have to figure out how they can up the level of their game just to match what I offer to their customers.

Like in the Wizard of Oz, business takes an interesting twist when a company breaks rank and pulls back the curtain to reveal the fact that it’s all really just smoke and mirrors.

Now you have to be prepared for the entrenched organizations that bank on tricking their audience in order to extract cash to do everything in their power to bring you down. And in all likelihood, they may eventually bring you down (i.e.: they buy your company and disband it). But it doesn’t matter, because the market now knows the truth, they’ve seen my competition with their pants pulled down just long enough to see what’s really going on.

So what do you do if you are like me and like to see things burn but don’t know where to get started?

I’m glad you asked. Here’s my suggestion:

Pick an industry, any industry, where correlation between costs and price become disproportionately related as you move up in product quality. This means that companies are making more in unit profit for selling higher priced items because they manipulated you into thinking that there is something “extra” special. Here’s an example:

ABC Company sells widgets in 4 categories: Basic, Professional, Super Rad, and Premium. As you move up from Basic to Premium, you get more features and upgrades. Below is a list of how much it costs to make a widget, how much they charge and what their gross profit margin is:

Item	Cost to Make	Price	Gross Profit Margin
Basic	$20	$40	50%
Professional	$25	$60	54%
Super Rad	$30	$80	62%
Premium	$35	$100	65%

See how the company makes more money off of you for selling Premium compared with Basic or Professional? Want to pull back the curtain? Start offering a Premium quality product at a Professional price level. Marketing will be easy, just show on your website that everything is similar between your widgets and those of ABC Company and explain to your customers that the reason why you are doing is simply because ABC Company has been lying to them and you think that’s wrong. Say hello to the sound of stolen market share, customer loyalty and an opportunity to cash in on honesty. Is it me or is it drafty in here?

That, my friend, is how you throw an industry under the bus.

Happy burning,

The Phantom CEO

READ MORE - The Phantom CEO: How to Throw and Entire Industry Under the Bus

FINANCE: Understanding Protection for the Modern Student Co-Op with Alex Grimnes and Brandon Fry (Part One)

These days, it seems as though everyone has a different opinion on insurance.  How much to get, where to get it, and which highly paid actor to listen to on those clever but misleading low quote insurance commercials.  Unfortunately, a lot of these opinions on insurance become over-exaggerated and obscure, and cause more damage than good. Insurance is one aspect of finance that can make any individual, let alone a college student, cringe without the right information. 

Fortunately, there is a way to find clarity through all of the muck and misperception of insurance.  That clarity is through education and finding a basic understanding of what insurance is, why we pay for it, and the benefits of not only protecting yourself, but protecting others.

So, let’s break down on key aspect that most college students continue to ignore.

Renters Insurance:

It’s true that the majority of college students either lives with parents or rents out an apartment. In the case of which a student resides at home, renters insurance doesn’t necessarily apply, but for the rest of us that live in apartments, condos, rented houses, etc, renter’s insurance is a necessity that is often overlooked.  There are a few key points often misunderstood about renter’s insurance that we would like to clear up.

           

1.     Renter’s Insurance not only covers stolen items, but also provides liability insurance. Why would you need liability insurance? Well, for accidents or lawsuits that happen outside of vehicles, you need to be covered. 

2.     Renter’s Insurance is cheap.  For around $120 a year, you can protect that fancy new laptop, television, commuter bike, and much more.

3.     Your landlord DOESN’T have insurance on your possessions. Let’s imagine that your building burns down, you are not covered under the landlord’s insurance to protect your things. Now, I know that a building burning down is kind of a long shot, but think about things that happen every day.  If a pipe breaks and floods the apartment, the landlord isn’t liable. If a window is left open and the sprinklers damage all of your possessions, the landlord isn’t liable.

So, what is the alternative? For the price of one 30 Pack of Miller a month, you can protect not only your possessions, but also cover your back for the accidents that happen outside of a vehicle. No matter what your opinions on insurance, for around $100/year, you can protect yourself from losing those things that you rely on the most.

Stay Smart,

Alex Grimnes 


www.maximwealthstrategies.com

READ MORE - FINANCE: Understanding Protection for the Modern Student Co-Op with Alex Grimnes and Brandon Fry (Part One)